Marketing Minute – Be a Name Dropper

Give your merchandise a name worth remembering.

Let’s take Thrush Vintage, for example – this camera, long-since sold, was named On Diane Arbus’s Bureau. Others included: Joan Jet’s Dress, Buddy Holly’s Glasses, and The Ann Margaret Suitcase. The tagline is ‘iconic vintage,’ and those item names just mesh perfectly with that. It looks like Thrush has steered away from naming people names lately (you’ve gotta run outta names eventually, right?!), but the idea is fantastic – a great manner of branding.

Then we have Heidi Yount Photography, who identifies her photos by on a stark series of numbers, presumably dates: 12.28.06, 1.18.04, 9.7.4.08.

Art Mind‘s quirky little creatures are named after feelings or emotions and a number in the series. This little guy is Invincible 6. He shares the shop with colleagues In love – 2, Creative – 16, and Sick – 1. This system of nomenclature is striking because it mixes something close to home – feelings – with an almost scientific numerical cataloging system.

Now let’s take Party Poms – all these lovely little tissue-pouf delights bear names reminiscent of a color or combination of colors. This set is Peacock, and others include Pansy, Cool Water, and Dusty Rose.

So there you have it – numbers, quirky names, people names, a series – whatever works for your items and helps you stand out from the crowd is the way to go!